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Be the Parents launches “Clear the Air on Teen Vaping” campaign to answer parents’ questions about vaping and e-cigarettes

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Be the Parents launches “Clear the Air on Teen Vaping” campaign to answer parents’ questions about vaping and e-cigarettes

Be the Parents launches “Clear the Air on Teen Vaping” campaign to answer parents’ questions about vaping and e-cigarettes

Vaping is a growing concern for parents, especially in light of several recent vaping-related deaths.

Many parents have heard of vaping (or using “e-cigarettes”) as a smoking-cessation tool, and they’ve been caught off guard with its rapid rise in popularity among teens.

Do you wonder how the phenomenon will affect your child? Because vaping is such a new issue for parents of teens, you may have questions like “What IS vaping?” or “Is vaping addictive for teens?” or “What is my child inhaling when they vape?”

To address these concerns and provide fact-based information, The Idaho Office of Drug Policy, the state agency that’s home to the Be the Parents program, launched a statewide campaign called “Clear the Air on Teen Vaping.” The campaign comprises a website at betheparents.org/teen-vaping-facts and ads that run on Facebook, Google, and YouTube that direct Idaho parents to the website for more information.

Over the next two weeks, we’ll be sharing videos and graphics on our Be the Parents Facebook page to help Idaho parents get the answers you need to understand the impacts of vaping and how to talk to your child about it.

We encourage you visit betheparents.org/teen-vaping-facts to get the latest information from sources such as the Centers for Disease Control and Prevention (CDC) and the U.S. Surgeon General. Then, we suggest sharing the information with your child to help them make informed decisions about their health.

The website addresses:

  • what vaping is; vaping terms and popular brands (Juul); what vaping devices look like
  • health risks for teens
  • prevalence among Idaho teens
  • prevention tips
  • resources for help and more information

Here are a few key takeaways from the campaign:

Have questions? Visit the vaping website at betheparents.org/teen-vaping-facts or email the Idaho Office of Drug Policy at info@odp.idaho.gov.

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